I’m in the business of helping companies walk their talk.

I believe brands are saying something.

It just might not be what they intended.

Companies hire me to get clear on who they are and what makes them unique, so their brand stops attracting the wrong clients and stalling growth. I bring that strategy to life through creative marketing, brand activations, and customer experiences wherever people meet their brand.

I’m a maker and a leader for brands, marketing + experience

Two
DEcades

Leading Brand Transformation

+5
industries

Work spans retail, wellness, finance, insure tech, entertainment & publishing

Throughout my career, I’ve stayed close to the craft of design and lead by walking the talk. I love learning, experimenting, and constantly improving my skills.

I advocate for design teams by helping partners understand the thinking, time, and craft, so everyone can do their best work.

Roles

Full-time Employee:
Creative Director, Senior Creative Director. Experience managing 1 to 10 people as a Director.

Freelance & Consulting:
Fractional Creative Director. Senior strategic engagements across brands large and small. Experience managing 1 to 5 people as a Creative Lead.

What I do

  • Brand Identity Development

  • Creative Direction

  • UI Design

  • Design Systems

  • Accessibility Design

  • Customer Experience

  • Integrated Branding Campaigns

  • Agency Management

  • Cross-Channel Creative Marketing

  • Digital Product Development

  • Retail Design

  • Photo and Video Direction

  • User Adoption and Training

  • Creative Operations

  • Event and Environment Design

I’m the founder and operator behind Loba Studio and Juanita’s Brand Casa, where I help small businesses turn their brands into practical, ready-to-use systems using tools like Canva for Business.