I build high-impact brands where design, business, and strategy intersect.

For over 20 years, I've led brand and design for fast-growing companies in tech, financial services, insurance, and retail.

My sweet spot? Fast-paced, high-growth environments where ambiguity is the norm.

20+

Years Leading Brand Transformation

B2B + B2C

Across Multiple Industries

Strategy → Execution

Building Systems That Scale

I'm a builder and problem solver who thrives at the intersection of design, brand strategy, and execution.

➽

I learn quickly, spot patterns efficiently, and adapt to changing situations—often setting the standards that help teams stay aligned.

➽

✺ A bit about me ✺

Based in Santa Cruz, CA, where I split my time between design projects, beach walks, and keeping up with one teenager and two Queensland Heelers—June Carter the Dog and A Boy Named Sue.

Connect with me on Linkedin