SCALING A REBRAND
Goosehead Insurance
Rebranding isn’t just about a new look—it’s about making that brand work at scale. After leading the rebrand for the largest Insurance Brokerage in the U.S., I faced a challenge: how do we ensure brand consistency across 1,400 franchises, 1,450 employees, and countless partnerships—without adding layers of complexity?
before
A DIY Brand with no guidelines, no brand positioning, over 1400 franchises and 13 corporate offices, and 1300 employees plus multiple partners.
after
Established brand positioning and brand guidelines with a robust brand visual identity. 1000’s marketing templates created and distributed to over 1400+ franchises and corporate employees.
Transforming brand execution
The solution was a combination of design, strategy, systems, and execution. I developed a streamlined brand asset hub that gave every franchisee, employee, and partner access to on-brand materials, making execution seamless.
one tool and team of 3, we:
Eliminated inefficiencies
Reduced brand consistencies
Empowered users to market effectively without bottlenecks or constant oversight
One centralized center for scalability and compliance with Canva Enterprise
1,400+
PEOPLE TRAINED
500+
ACTIVE USERS
4+week
APPROVAL
PROCESS
2,786+
DESIGNS
CREATED*
40+
ADOPTION RATE
50%
PRODUCTION
TIME CUT
24 hour
APPROVAL
PROCESS
➔
* Number of designs created and published as two months post launch.
Streamlining email design for efficiency and credibility
Previously, every email was built from scratch, leading to inconsistencies in headers, footers, buttons, and content blocks. There was no design system in place, making campaign execution time-consuming and fragmented.
I implemented the company’s first-ever email design system, introducing modular, ADA-compliant templates in Marketing Cloud. This ensured brand consistency across all communications and reduced campaign launch time by 50%.
Before
after
Mobile App Design
Social templates
Corporate PPT Templates