Today Card

Today Card was one of the first credit cards offering hight limit card with prime features backed by Mastercard, for no prime.

Role: Orchestrated all the consumer touch points (including the physical card, card carrier, direct mail, website, launch and onboarding + account email journeys, and mobile app) into a cohesive experience for launch in 3 months. Directed design and management of vendors and creative agency. Led post-launch programs that increased engagement and promoted new features.