Today Card
Built and optimized a new credit card brand, TodayCard.com. Today Card was the first non-prime credit card to offer the highest credit line and provide prime features such as contactless + digital wallet + app.
The Today Card brand reflects the voice & design principles of confidence, optimism, and real. Led all creative for launch. Directed internal team and external agencies on brand development, app, site, and card (plastic).
Brand Identity: Vitro Agency
Led Creative Direction, Design & Brand Development