Elevate.com
Directed brand experience, design, and creative marketing for ground-breaking new acquisition channel and revenue stream, Elevate.com, a new lending marketplace exclusively for non-prime consumers.
Tools for a brighter financial future.
Shaped the design and experience of new proprietary tools for Elevate.com. Worked with customer insights, product designers, and developers from concept through the realization of the final product, ensuring experience upheld the integrity of the brand.
Score40 video
Directed look and feel and worked with external agency on concept, and story for promoting and driving engagement to the Score40 module on Elevate.com.
Directed two agencies on brand direction, experience and UI for Elevate.com and creative marketing for launch.
Collaborated with Y Media Labs on experience and Vitro Agency on market launch.
Led Creative and Brand Direction, Design, and Content